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Jesse T.

Top Advice

"I would encourage candidates to take ownership and leadership of a project from start to finish, with metrics to demonstrate effectiveness. This allows you to tell a solid story about yourself to prospective employers. I would also say this: Step up for highly visible projects. Get that master's degree. Dive deep and learn all you can about the career you've chosen. "

Career path

Virginia Tech

Senior Director for Units

From Jan 2023 to Present

Working with units and colleges, along with messaging and marcomms efforts for university priorities

Virginia Tech

Senior director

From Jan 2021 to Jan 2023

Working with colleges and units, along with an editorial role

Virginia Tech

Director of content strategy

From Jul 2016 to Jan 2021

Managed the university magazine, writers and editors, and photographers and videographers, and guided our content strategy.

About Jesse T.

Key Experience

I've spent two decades in higher education marketing and...

I've spent two decades in higher education marketing and communications. After several early years in journalism, I returned to my alma mater to work in marcomms, producing an alumni magazine and a variety of other materials. In 2010, I moved to Virginia Tech as the magazine editor, and I've been fortunate since then to advance into other opportunities.

Current Position

I work primarily with the seniormost directors of marketing and...

I work primarily with the seniormost directors of marketing and communications in the colleges and units, supporting them and their teams. I also have a hand in messaging and our marcomms efforts around university priorities.

Main Motivation

I have autonomy to pursue new ideas. For example, in our work with...

I have autonomy to pursue new ideas. For example, in our work with marcomms professionals across campus, we launched a mentoring program, with more than 70 mentor-mentee pairings.

Top Advice

I would encourage candidates to take ownership and leadership of a...

I would encourage candidates to take ownership and leadership of a project from start to finish, with metrics to demonstrate effectiveness. This allows you to tell a solid story about yourself to prospective employers. I would also say this: Step up for highly visible projects. Get that master's degree. Dive deep and learn all you can about the career you've chosen.

Greatest Achievement

Playing a role in uplifting a university that has an upward...

Playing a role in uplifting a university that has an upward trajectory and an inspiring mission and motto.

Discussions with Jesse T.

What do you believe the culture of Virginia Tech to be?

I am curious to know perspectives on leadership and the executive team. A company is only as strong as those who lead it, so i wanted to see if there was any transparency around that.

Our culture, Culture April 20, 2026 09:09 AM